Rachel Pieterse is the vision behind CHÁRA. With combined experience on the media side at Harper’s Bazaar and the brand side at Chloé Beauty, she followed her entrepreneurial intuition. Throughout these experiences, several elements remained consistent: working with international premium brands, a strong focus on women, and a refined approach to storytelling, organisation and partnerships. Over time, she developed a personal interest in wellbeing, which now guides the direction of her agency and services, with the purpose of inspiring women to discover rituals to make them feel their best.